Many emblem logos are also based on old-world family or institutional crests - think Harvard, or even Hogwarts. Any imagery is instead more symbolic, and it often fuses seamlessly with the text.īusinesses often choose emblem logos to give off a decidedly vintage vibe, and there’s a reason it works so well: the design replicates the old school method of branding, which involved pressing circular rubber stamps into wax seals. The difference? Emblem logos encapsulate these design features within a frame or border, whereas combination logos do not. Similar to combination mark logos, emblem logos combine images with text. You get the clarity of text with the eye-catching appeal of an image.Įxample of a combination mark logo: Mastercard. You could argue this logo style gives you the best of both worlds. This type of logo is exactly what it says it is: the combination of a brandmark and a wordmark, in one tidy package. The drawback? Using just your initials to represent your brand can leave potential customers out of the loop.
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This logo style is minimalistic and scales down well, and it’s especially effective if a company’s full name is a mouthful. Like wordmark logos, this type of logo relies solely on typography - only this time the company’s initials are used exclusively to represent the brand. Furthermore, it can help establish name recognition. This logo style is very cost-effective for start-ups because there are fewer graphical elements. Because there’s no imagery, wordmark logos rely heavily on typography to stand out from the crowd. Sometimes this literalness is taken to the next level, with a tagline stating what your company does or when it was established. This type of logo takes it to the other extreme: your logo is literally the name of your business. This type of logo works great for global corporations, where the name of the company might get lost in translation.Įxample of a brandmark logo: Apple’s iconic apple symbol. This means the image you choose has to be strong enough to stand on its own as a representation of your entire business. Also known as a pictorial mark, there’s absolutely no text to be seen. Of the four logo-types, this is the most basic: you’re conveying your brand’s message and personality with a solitary graphic, usually an abstract symbol of some sort. Here’s a brief rundown on the four main categories of logos.
Here are a just few instantly-recognizable examples:īefore we delve any further into this very distinctive logo style, it helps to have a little background on what it’s up against. Once you’re familiar with what emblem logos look like, they’re pretty hard to miss. They’re found across every industry around the world, from universities, sports teams, major car brands, state flags, and even the logo on your Starbucks coffee cup.
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